With extensive knowledge about data collection and implementation, and a wealth of potential clients knocking at their door, SourcEdge needed a quick turn around for full brand development. Years of experience in healthcare technology design meant we had an idea for a direction soon after digesting the project brief.
We designed a sturdy, confident logo that uses a palette of cool colors to invoke a sense of sterility and technical precision.
The mark is paired with brand visuals that express speed, intelligence and industry know-how. Icons, image bank, copy writing and type selections were quickly but thoughtfully created and assembled.
